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Ubisoft Quartz NFT Initiative Did Only $400 Worth of Sales in 2 Weeks

Despite the project’s promotion and hype, Ubisoft Quartz Beta hasn’t proven very popular. Almost two weeks after launch, the NFT collection of weapon skins and equipment has barely generated $400 in revenue – only 15 sales.

Ubisoft’s NFT Flop

Liz Edwards – senior character artist for Apex Legends – called out the company’s sales numbers on Sunday. According to Rarible and Objkte – the NFT marketplaces that Ubisoft Quartz’s site links to – only fifteen NFTs in the collection were sold across each. That’s under two sales per day since its launch earlier this month.

Edwards reported a total sales volume of 94.49 XTZ – under $400 at today’s price.

The collection is connected to Tom Clancy’s “Ghost Recon Breakpoint,” released on  December 9th. The NFTs function as skins for weapons and gear, each with a distinct serial number that sets them apart from other items in the collection.

Though these serial numbers are visible in-game, Twitter users point out that they’re very difficult to see during actual gameplay. Therefore, the novelty and value of holding a “scarce” item is severely diminished if its scarcity can’t be shown off, which Edwards herself playfully mocked.

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Minting NFTs on Tezos is relatively cheap, due to its low gas fees. However, given the collection’s lack of traction, the project may be operating at a loss, particularly when marketing costs and marketplace fees are factored in. Over 2000 of these NFTs have been minted by a Ubisoft account.

The Public Perception of NFTs

Twitter sentiment surrounding NFTs has been intensely negative among gamers. Last month, communications platform Discord (commonly used by video-game players) backpedaled on plans to integrate itself with Ethereum NFTs after massive community backlash.

Objections to NFTs generally fall into two camps: They’re either seen as scams or as harmful to the environment. Tezos attempts to remedy the latter criticism through its proof-of-stake consensus mechanism, which doesn’t consume nearly as much energy as its competitor chain Ethereum.


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Tags: Non-Fungible Token (NFT)

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