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U2’s manager signs deal to expand Bored Ape Yacht Club to movies, TV and music

Guy Oseary has signed on to represent Yuga Labs in the entertainment sector, with the bored Ape Yacht Club NFT project slated to expand into music, gaming, tv and film.

Guy Oseary, the manager of musical heavyweights U2 and Madonna has signed a representation deal with Yuga Labs to expand the Bored Ape Yacht Club (BAYC) NFT project into movies, TV, music and gaming.

The move from Yuga Labs comes a month after CryptoPunks creators’ Larva Labs penned a representation deal in Hollywood with the United Talent Agency. Oseary adds BAYC to a list of all star clients which includes, alongside U2 and Madonna, comedian Amy Schumer and the Red Hot Chilli Peppers.

The announcement was shared via Variety on Oct. 12, with Oseary highlighting that despite the success of the BAYC project, Yuga Labs is still a relatively unknown brand, suggesting that there is plenty of growth potential for the firm:

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