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Spider-Man NFTs Drove The Second-Biggest One-Day Ticket Sales in AMC’s History, Says CEO

AMC Theatres – the largest movie theatre chain in the US – recently offered 86,000 non-fungible tokens to early buyers of the latest Spider-Man film. The enthusiasm among fans was quite high as it led to the second-highest one-day ticket sales in AMC’s entire history.

AMC’s NFT Offer

At the start of this week, the movie theatre chain partnered with Sony Pictures to provide 86,000 NFTs to reward members and retail investors who pre-order tickets for the December 16 premiere of “Spider-Man: No Way Home.”

AMC Theatres released the non-fungible tokens in 100 different designs as the owners will receive information on how to retrieve their collectibles on December 22. The company specified that the NFTs must be redeemed by the beginning of March next year.

Moreover, AMC asserted that the digital collections are “eco-friendly” because they are built on the WAX blockchain:

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Apart from its dive into the NFT universe, AMC Theatres is a keen advocate of private cryptocurrencies. As such, this summer, it accepted bitcoin for online tickets and concession payments.

A few weeks later, it doubled down on its digital asset efforts and added Ether (ETH), Litecoin (LTC), and Bitcoin Cash (BCH). Shortly after, the movie theater chain dabbled with the popular memecoin Dogecoin and carried out a poll to determine whether the firm should accept the self-proclaimed DOGE killer – Shiba Inu.

The results were in favor of SHIB, and Aron announced that the adoption will see the light of day at the beginning of 2022.

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Tags: Non-Fungible Token (NFT)

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